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Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
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Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206